Can you please tell me a little bit about yourself and your Social Enterprise?
Graduate in Fashion Design Management from the University of Leeds, Fashion from Birmingham Institute of Art and Design (UCE), Fellow from the School for Social Entrepreneurs – London, student in Social Enterprise Coventry University. Away from academic commitments approached and developed projects for The Big Issue, Oxfam, Salvation Army, and the Homeless World Cup.
Run a social enterprise called We Create* – a Training and Design Management agency that offers young people from around the Midlands the opportunity to gain access to qualifications and commercial experience in Fashion Design.
We Create* was set up with small grants from UnLtd* and the Prince’s Trust. The organisation funds it running and development by retailing the designs its participants create in its shop based on Corporation Street in Birmingham city centre.
We Create* services’s
- We Create* runs a shop in Birmingham city centre, on Corporation Street, that retails fashion labels designed by local young designers. The shop also retails designs developed by participants on We Create*’s 12-week Fashion Design and its Commercial Development courses.
The organisation aims to open an incubation unit in the city centre from where local young designers can retail their designs, and run their businesses with access to commercial equipment and facilities.
We Create*’s surplus capital from its retail operations is invested in running:
- a free fashion-based Business Help and Support Service for people who want to set-up a fashion label, who are setting up a label, or are already running a around Birmingham.
- a 12-week Fashion Design and its Commercial Development course for people who want to learn all the processes involved in the Design, Production, Promotion, and Retail of fashion-based products. No qualifications or experience required.
- projects in partnership with organisations like the Youth Offending Service (YOS), HMS Prison Service, Social Enterprises, and Charities connected with helping individuals from disadvantaged and socially excluded backgrounds to offer them the opportunity to gain access to qualifications and commercial experience in Fashion Design.
Once We Create* has developed its sustainable model and services in Birmingham it will replicate the platform across the United Kingdom and Internationally. (Please find attached an info sheet on We Create*)
What makes your social enterprise a success?
We Create* has proven there is an overwhelming demand from young people/designers for We Create*’s services and the orgainsations runs these at a profit without additional funding.
What are the big challenges that your enterprise faces?
Finding the capital to help scale up the model’s success and profitability so it can help more young people/designers regionally – then finding the funding to replicate the model nationally
In your current role what significant learnings have you had?
I’ve met with lots of business support oraganisations and you pretty much have to do everything yourself regardless – it’s difficult to get the practical help and support you need…you’re better off just getting your head down and getting on with what you need to do to develop the organisation. Ignore the help and support on offer because invariably it won’t offer the practical help and support you need, waste time, and frustrate you.
What advice would you give to a social entrepreneur starting out?
Go study at the School for Social Entrepreneurs http:www.sse.org.uk – the course, organisation, and students are great!
The only funding easily available to you is off UnLtd* – Level One http://www.unltd.org.uk/template.php?ID=10&PageName=level1_examples, the Prince’s Trust – Community Cash Award http://www.princes-trust.org.uk/need_help/grants/community_cash_awards.aspx, and Vinspired – Vcashpoint http://www.vinspired.com/opportunities/vcashpoint/.
All other funding takes time and experience to get so the funding goes to orgaisnations that have the time and experience to fill out he lengthy forms. UnLtd*, Prince’s Trust, and Vinspired grants are more than enough to start out with on a small scale.
What creative idea do you have, that does not cost a bucket of money, which would kick start the social enterprise business model?
I had an idea to get a free shop off a local council to scale up We Create* in and have managed to get one. The new We Create* shop and incubation space will retail local designers work and offer access to space and equipment to design in – it opens in January. The new shop and additional space will also allow We Create* to deliver fashion-based workshops, courses, and community projects in as well.
I have lots of creative ideas that don’t cost a bucket loads as We Create* has little money…the problem is if you don’t have money things can take a long time to sort – it’ll have taken 10 months to get a free shop by the time it opens. We Create*’s exiting shop was set up with a £480 grant from the Prince’s Trust so things can be done cheaply or for free if you’re entrepreneurial and can afford the time.
What was your favourite book as a child?
Charlie and the Chocolate Factory and pretty much anything by Roald Dahl






